Audit Typologies used by Communication Public Relations Directors and Agencies: a comparative analysis, Spain - ECM

Audit Typologies used by Communication Public Relations Directors and Agencies: a comparative analysis, Spain - ECM

Blog Article

The double applied research conducted in Spain with Cleaning Kit Dircom partners -the association of communication directors of major companies in the country- and with public relations and communications agencies/consultancies show the trend that, today, in the Spanish professional practice, the instrumental orientation (tactical) is prevalent, correlated with what happens in other European countries (ECM-European Communication Monitor).This can be deduced from the Sundials assignment and the prevalent use of audits clearly associated with the measurement of Out- put results.